Rihanna, Ariana Grande and Justin Bieber are among celebs who have all lost over a million Instagram followers each, following the cleaning up of the site of spambots and fake accounts.
Thanks to the so-called Instapurge this week, a number of prominent musicians have been hit hard by the revised service.
Revised stats from the site (compiled by International Business Times) reveal that Beyonce now has 21.4 million followers (having lost 866,000), Justin Bieber 20.3 million (down by 3.5 million), Ariana Grande 20.2 million (down by 1.6 million), Selena Gomez 18.5 million (down by 1.1 million), Rihanna 13.3m followers (down 1.2 million) and Katy Perry 10.8 million (down 300,000).
Perhaps the most embarrassing of all is the case of Mase as the 90s rapper best known for featuring on BIG’s ‘Mo Money Mo Problems’ lost 1.5 million out of his 1.6 million followers. The frustration was too much for Mase and he has now deleted his account.
Kim Kardashian is now the most popular celebrity on Instagram with 22.2 million followers despite losing 1.3m fake followers herself.
In clarifying why accounts would be deleted, Instragam announced this week: ‘We’re in the process of fixing an issue that incorrectly includes inactive or fake accounts in follower/following lists. We want to maintain the best possible experience on Instagram, so we do our best to remove spam, fake accounts and other people and posts that don’t follow our Community Guidelines.
‘As we remove these accounts, some people may notice a decrease in their follower/following counts. When we remove accounts from Instagram that don’t follow our Community Guidelines, you may see a decrease in your follower count. This shouldn’t affect engagement from authentic accounts that like and comment on your posts.’
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