According to UK Daily Mail, Justin Bieber Calvin Klein campaign boosted the brand’s social media credentials immensely and got more mention than Kim Kardashian.
According to WWD, the designer brand has amassed 3.6 million followers across its social media channels ever since Justin – alongside Lara Stone – was unveiled as the face of its Spring campaign.
If that wasn’t enough, the campaign’s hashtag #mycalvins generated 1.6 million Twitter mentions in the first 48 hours; that’s five times the amount of #breaktheinternet mentions that Kim Kardashian and her bare derriere accumulated for Paper Magazine.
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