Well music industry insider/manager & PR expert Bayo Omisore (who has worked with 2Face Idibia, Mo Hits, EFA & more) is that person, he doesn’t want him dead in the literal sense of the word, but as a former journalist who was privy to the beginning of the Don Jazzy/D’Banj phenomenon 12 years ago he believes it is time to let go of the “Don Jazzy” brand because the brand has lost it’s mystique.
He likened the Mavin Records boss to an actual “Mafia Don” who as the head of his organisation, had carefully built his image and had absolute control of his artistes, however he now feels that image is dying, especially after Jazzy’s petty response to Olamide at the 2015 Headies Awards.
Read excerpts from his article after the jump
If you ask me, Don Jazzy had no business speaking to Olamide. I have seen enough Mafia movies to know that no Don that understands his worth would get so emotional as to entertain the thought of passing such a message on a public stage. That job is left to his Consigliere, in this case Dr. Sid, who is already disliked intensely for his supposed role in the Mo’ Hits breakup via the leaked tape. People would have talked. But Jazzy would have maintained his self-respect. He opened himself to ridicule the minute he opened his mouth on that stage.
I can trace this handfalling back to when Jazzy decided to start appearing in songs after the bitter divorce from D’banj. The Don Jazzy we knew and respected from a distance fell from heaven and became human. In fact, the Kokomaster showed his disgust over Jazzy’s features after their falling out. I very much doubt this would have happened if they were still together.
In truth, while we loved and respected Don Jazzy for his mystique, his music-making prowess and his relationship with D’banj, there was only so much he could achieve as a brand.
However, this new guy is fun, is funny, seems to be humble, is extremely generous and, as such, is an endorsement magnet getting business from an endless list of companies. As it should be.
As a businessman, it makes every sense for Michael Collins to be this new guy with access to millions of advertising dollars. But he cannot expect to eat his cake and have it. Something has to give!
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